It’s also how your specific page information shows up so neatly when someone shares your content on social media. Before joining Yoast, he worked for a top-tier web design magazine, where he developed a keen understanding of how to create great content. Aside from creating quality content, you must remove or remedy low-quality pages. Take time to find these pages and do something with them occasionally to keep your content in good shape. This is becoming increasingly important as more users turn to voice search for convenience. Here’s a concise checklist to guide you in implementing your on-page SEO strategy.
Content Audit Tool
A poor mobile design that’s difficult or impossible to read or use will also increase the bounce rate. In general, you can tell how engaged people are with a page based on its bounce rate. If a high percentage of users leave the page without any of those engagements, that’s a bad sign that you need to figure out and fix. There are many tools, free and paid, that you can use to test the loading speed of a specific page on your site. Google’s PageSpeed Insights tool is a good one for quick tests.
This step is all about keyword-optimizing your content for SEO. Every now and again a blogger will mention “link building” in a post. Well, you need to figure SEO Anomaly out why people link to specific pieces of content in your industry.
In some cases, orphan pages may still attract traffic—whether through direct, or other external links. Not every page on your website is easy to find or access—some can actually be hidden away with no internal links pointing to them at all. This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines. Optimize your website for mobile devices, ensuring it’s responsive and easy to navigate on smartphones and tablets.
- Unlike graphs and screenshots, blog post banners serve no practical purpose.
- Tools like AIOSEO and SEOBoost offer unique features for on-page SEO.
- Examples of on-site SEO efforts are creating and optimizing content according to search intent and streamlining your site navigation.
- On-page SEO differs from off-page SEO, another term you’ll likely encounter when trying to boost your online rankings.
- Google says that title tags are often the main piece of information searchers use to decide which result to click on.
- I’ve talked about matching your content to search intent before.
Removing unnecessary spaces, comments, and formatting speeds up browser transmission and processing. This optimization reduces latency and improves overall loading time. Reducing the number of redirects on your site also improves speed. Redirects create extra server requests, which increase loading times. External links, or outbound links, connect your website to other sites. They are essential in on-page SEO because they add credibility and context to your content.
Unlock your site’s potential with an actionable SEO audit…
On-page SEO focuses on optimizing individual pages to improve search visibility and user experience. It involves aligning your content, HTML elements, and site structure with SEO best practices. This ensures search engines understand your pages while making them more engaging for visitors.
Tool #1 – Screaming Frog SEO Spider
Creating excessive blog tags results in a ton of pages containing thin or unnecessary content. Google doesn’t like thin content because it offers little (or no) useful information to users, and therefore has zero search value. This means they’re practically invisible unless someone has its direct URL, or stumbles upon them through an external link. A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of search engines. On-Page SEO involves optimizing individual web pages to rank higher in search engines.